The brave new world of technology solution providers

By |2017-10-11T18:18:23+00:00October 11th, 2017|Blog, Dynamics 365, Microsoft, MS Partner|0 Comments

By Marie Weise

The only constant is change

I’ve heard this term applied to technology over the years. It wasn’t until recently I looked up the origin of the expression to discover it comes from a Greek philosopher named Heraclitus who died in 475 BC. In other words, we’ve talked about things constantly change for a long time.

So if the only constant is change, why are so many technology companies struggling in 2017 to figure out the next steps in their business? Why have the last few years turned companies upside down and inside out in many cases? Aren’t we always addressing change? What’s the big deal.

In a keynote address at WPC in Toronto in 2016, Microsoft head Satya Nadella said, “Businesses desire to use digital technology to predict outcomes, empower their employees and transform their products. Companies are currently building digital technologies of their own to transform in the digital era.”

Why is current change so profound?

We are in the midst of profound digital transformation around the world. This change is likely the most significant we have seen since the Industrial Revolution.

So anyone involved in the technology sector today is struggling to not only understand the change we are currently in but where we are going. As a result, this has had a huge impact on business models, products and services being sold and an increasingly competitive environment which is forcing anyone in the technology ecosystem to keep up or be left behind.

How do you handle change?

If you are running a technology company today or part of the team, you don’t have a lot of options for trying to figure out where to move next. You can:

  • Talk to industry leaders
  • Talk to solution providers
  • Talk to colleagues
  • Talk to customers


At the end of the day, while you are working in the business, you need to have your ear to ground to understand where technology is headed so you can work on the business. Often it’s hard to leave work behind and focus on where things are going.

In an era of online content and overwhelming noise and clutter, it’s easy to get caught up turning to the web for answers. But being able to listen to speakers, hearing from industry experts and networking with colleagues, is often much more valuable than a lonely web search or webinar.

That is why events such as eXtreme365 being hosted November 6-9 in Long Beach, California are so important to figuring out “what to do next”. It’s an opportunity to hear from experts, get the story first hand from companies like Microsoft and network with colleagues.

I am excited to be speaking at this event on the topic of digital marketing and helping technology solution providers tell their stories in the marketplace. It’s a tall order today for anyone in the IT sector.

Not only keeping up with change but finding ways to help customers understand change and the impact on their businesses, is a monumental task. Just when technology solution providers thought they were doing a good job of explaining the cloud, along comes AI and machine learning, the gamification of CRM, etc. and the processes starts all over again.

Satya Nadella wrapped up his keynote in 2016 with a message to channel partners. “The impact that our channel partners are having around the world will have profound human and economical outcomes. The innovations are incredible as they make a real difference in the world”.

No wonder it’s a brave new world for technology companies. But it doesn’t have to be a lonely one. Events like eXtreme365 help companies make sense of it all and chart a course for the future.

If you are a technology solution provider, I hope to see you in Long Beach in November. Let’s tackle the future together.

Microsoft Dynamics 365 partners have more opportunities than ever to succeed and grow by building and delivering solutions that help customers. At eXtreme365, partners can learn about those opportunities and give feedback about working with Microsoft. If participating in high-quality leadership and learning sessions, and networking with peers and Microsoft is important, I encourage you to attend eXtreme365.”
– Cecilia Flombaum, Lead, One Commercial Partner strategy and implementation
As a partner who has attended eXtreme conferences since 2012, I have always received great value from joining the conference. The eXtreme experience is unique, as it is 100% dedicated to Microsoft Dynamics and the Intelligent Business Cloud and delivers content that adds value in the real world. This real life perspective equips me to be more successful in helping my customers and growing my business. I also find it’s a fantastic place to connect with ISVs”
– Felix Robitaille, XRM Vision
eXtreme365 offers tremendous opportunity for learning through in-depth sessions on Dynamics 365 and the Intelligent Business Cloud platform. With new ISV solutions and expanding platform capabilities it’s critical for the technical community and business leadership to keep informed. The expert instruction at eXtreme365 and ability for one-on-one dialogue with Microsoft and other experts in the ecosystem is invaluable.
– Gert Vonck, Chief Dreamer, Appfie

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